Books Like Predictably Irrational, Revised and Expanded Edition

Daniel Kahneman

The foundational work behind many ideas Ariely popularises. Kahneman explains the two systems driving our judgments, giving a deeper, more complete map of the biases Predictably Irrational illustrates with experiments.

Richard H. Thaler, Cass R. Sunstein

Where Ariely shows how we go wrong, Thaler and Cass Sunstein show how choice design can steer us toward better decisions, applying the same insights to savings, health and public policy.

Richard H. Thaler

A witty, story-driven history of how behavioral economics fought its way into the mainstream, full of the same everyday anomalies about money and choice that make Ariely's book so entertaining.

Dan Ariely, Jeff Kreisler

Ariely and Jeff Kreisler zoom in on spending, applying the mental accounting and pricing quirks from Predictably Irrational to everyday purchases, with practical tips for thinking about money more clearly.

Morgan Housel

Short, readable chapters on why smart people make odd financial choices. It shares Ariely's interest in emotion over logic, but focuses on long-term behaviour around wealth, risk and greed.

Rory Sutherland

An advertising veteran argues that seemingly irrational behaviour often has hidden logic. If Ariely's placebo-pricing and decoy chapters delighted you, Sutherland's playful marketing examples offer a fresh, contrarian angle.

Steven D. Levitt, Stephen J. Dubner

Levitt and Stephen J. Dubner use data to uncover surprising hidden incentives behind everyday life. It matches Ariely's curiosity-driven, myth-busting style and is just as easy to read in short bursts.

Daniel T. Gilbert

A funny, research-packed look at why we're bad at predicting what will make us happy, extending Ariely's point that our minds systematically mislead us about our own preferences.

Robert B. Cialdini

The classic study of persuasion, explaining reciprocity, scarcity and social proof. Readers who liked Ariely's take on free offers and social norms will recognise how marketers exploit these predictable reflexes.

Daniel Kahneman, Olivier Sibony

Kahneman, Olivier Sibony and Cass Sunstein explore random variability in judgments by doctors, judges and managers, a companion problem to the systematic bias Ariely documents, with ideas for reducing it.

Michael Lewis

The story of Kahneman and Amos Tversky's friendship and the research that launched the field Ariely works in, told with Lewis's gift for narrative and character.

Annie Duke

A former poker champion shows how to make better decisions under uncertainty, turning the biases highlighted in Predictably Irrational into practical habits for separating luck from skill.